Blar i NHH Brage på forfatter "Fjellbirkeland, Maria Welle"
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The Complexity of Owning the Customer Within Ecosystems : A study of owning the customer within ecosystems
Ekornrud, Celine; Fjellbirkeland, Maria Welle (Master thesis, 2022)This thesis explores the phenomenon of owning the customer within business ecosystems. Business ecosystems are complex entities where dissimilar organisations jointly deliver value to the customer by balancing cooperation ...